Wella Color Charm Permanent Liquid Hair Toner Review

A woman with gorgeous blonde hair treated with Wella Color Charm Permanent Liquid Hair Toner

Unleash Vibrant Hair: A Comprehensive Review of Our Favorite Liquid Hair Toner Wella

A woman with gorgeous blonde hair

There is so much more to blonde hair than just blonde. With every hair color, some tones can change your hair’s shade and overall look. If you have bleached hair and want to change your hair’s tone or correct unwanted yellow or orange tonesOpens in a new tab., the Wella Color Charm Permanent Liquid Hair TonerOpens in a new tab. is perfect for you.

Easily shop the product by using the links throughout this blog post!

In A Hurry? Check out this recommended product below:
Highly Recommended
  • Perfect product for neutralizing any unwanted warm tones
  • Excellent for creating platinum or beige shades of blonde
  • Great way to achieve ashy, cooler-toned hair

But First, There’s a Disclaimer

A woman doing her own hair in the bathroom

As a hairstylist myself, I am obligated to tell you that I always recommend getting your hair done by a professional. 

But, as a human being, I know that things happen and stuff comes up. Seeing a hairstylist might be an extraordinary feat sometimes.

If doing your hair at home is something you’re comfortable with or need to do, the Wella Color Charm Permanent Liquid Hair Toner is the product I recommend for bleached hair in a pinch.

Now that you’re clear on the pros and cons of coloring at home, let’s get into the Wella Color Charm Permanent Liquid Hair Toner review.

Why Use a Toner?

Before and after of toner on blonde hair

There are a couple of scenarios where toner performs best.

Wella Color Charm Permanent Liquid Hair Toner is the perfect product for neutralizing any unwanted warm tones. Toner is a great way to achieve ashy, cooler-toned hair while keeping the integrity of your blonde. 

Conversely, you can make your blonde warmer with Wella Color Charm Permanent Liquid Hair Toner, if that’s the look you like.

Toner is also excellent for creating platinum or beige shades of blonde. These delicate shades can sometimes be tough to get just right, but Wella Color Charm makes it oh-so-simple.

How to Use Hair Toner

Wella Creme Developer

Make sure you’re starting with naturally light blonde, pre-lightened or bleached hair. This toner won’t work on anything else. 

You can use the toner on highlights or balayage. But, be aware that because you’re mixing toner with developer, it may lighten darker parts of your hair.

Mix one part of the Wella Color Charm Permanent Liquid Hair Toner with two parts of the 20 volume Wella Color Charm Developer.

Pro tip: I always recommend using the same brand of toner and developer. If you use the same brand of toner and developer, the chance of any mishaps is lessened.

Apply the Wella Color Charm mixture to towel-dried hair. (We definitely don’t want it soaking wet.) Leave the mixture on your hair for up to 30 minutes, and continue checking your hair so you don’t over-process.

When you’re ready to remove the Wella Color Charm Permanent Liquid Hair Toner, simply rinse. There’s no need to shampoo, but you can apply your favorite conditioner, if you’d like.

Blowdry and style as usual, and voila! You have gorgeous toned hair, courtesy of Wella Color Charm Permanent Liquid Hair Toner.

To keep your toner lasting as long as possible, I suggest extending the time you go between washes. Washing less often is the easiest way to keep your new, toned hair looking fresh for as long as possible.

Rather than shampooing in the shower, try out some dry shampoo instead. Learn The Secret to Using Dry Shampoo from my previous blog post on the subject.

So, Why Do I Like Wella Color Charm?

Wella Color Charm Permanent Liquid Toner shop button

I really like the Wella Color Charm Permanent Liquid Hair Toner.Opens in a new tab. There are several reasons why:

  • Wella is a huge name in hair. In fact, they’ve been in business for over 130 years. Their innovation in the hair industry has literally changed the way professionals do hair. So, it’s safe to say they pretty much have their act together.
  • The economical 1:2 mix ratio. Depending on your hair length or thickness, you can get more than one use out of just one bottle.
  • It’s true to color. Depending on what tone your hair is after bleaching, you can expect to see the color on the box on your head once you’re through.
  • You can inter-mix shades. If you can’t decide between ashy and warm, go neutral, and mix multiple shades to create your own unique color. I love this about Wella Color Charm because blonde is so much more than just blonde. There are nearly infinite possibilitiesOpens in a new tab. when it comes to blonde hair.
  • You can expect a vibrant color that has long-lasting fade-resistant results. Toner, in general, doesn’t hang around in hair for very long. But, because this one is “permanent”, it is one of the longer-lasting formulas I’ve seen.
  • Liquifuse Technology makes for easy mixing and application.
  • The shade range allows you to create ashy, warm, or neutral blonde shades easily. 

Speaking of Shades…

different shades of blonde hair on swatches

Shades–we’re not talking about sunglasses here. (Although I have a blog postOpens in a new tab. about those, too!)

Wella Color Charm Permanent Liquid Hair Toner has eight gorgeous shades that make it easy to create your dream hair.

T18 Lightest Ash Blonde and T14 Pale Ash Blonde are going to be the ashiest of the bunch. With these shades, you may even be able to achieve the ever-elusive and trendy silver hair look. That’s all depending on your undertones and how light your hair is, of course.

The ashy shades are the best for helping to correct any unwanted warm tones. If that’s what you’re using them for, you can expect more of a neutral outcome. (Because of the color wheel and color theory, duh.)

Then there are the beige babies:

  • T27 Medium Beige Blonde
  • T15 Pale Beige Blonde
  • T11 Lightest Beige Blonde
  • T35 Beige Blonde

Definitely select one of these shades by going off the color on the box. They’re all seemingly slightly different but will render different results.

And finally, we have T10 Pale Blonde and T28 Natural Blonde.

All of these blonde shades are absolutely gorgeous, and there’s almost no wrong way to apply the color. It just depends on what type of blonde hair you want for your finished look.

Wella Color Charm Permanent Liquid Hair Toner

a woman laughing with gorgeous blonde hair

All in all, I recommend the Wella Color Charm Permanent Liquid Hair TonerOpens in a new tab. as an easy to use, quick way to change up your blonde.

Whatever shade you choose, you’ll look gorgeous after using this product!

Paulina Romain

Paulina Romain is an entrepreneur and artist in the beauty industry. She is the founder and owner of The Art of Ink Studio, where she provides services such as permanent cosmetics, microblading, and artistic ink, focusing on personalized body art. Additionally, she owns Mill Pond Salon, through which she aims to deliver big-city salon services in the comfort of a small town. Apart from her hands-on work in her studios, Paulina Romain is also active on social media platforms like TikTok, where she showcases her fine line and cosmetic tattoo work. Furthermore, she's been in the salon and beauty industry for over 14 years and operates Team True Beauty with Sam Romain. This platform includes a blog on various beauty-related topics and marks the opening of two beauty brands by the couple.

12 thoughts on “Wella Color Charm Permanent Liquid Hair Toner Review

  1. I died my hair on my own due to covid I did have some burgundy highlights in my blonde hair but all that’s wrong now is it has complete almost blonde on top and rest has a brassy look not to dark of orange it’s pretty light so what can I do to just get the orange out right away??? Please help me

    1. I began answering with step by step instructions. However, as a hairdresser, you are in a jam with this without us seeing your natural color, finding out what you used to lighten it. What other types of colors you have used to get where you are etc. Saying that, as you just learned the hard way, the roots are virgin (not processed in any way) hair. As you just learned the hard way, roots pulls up faster then colored hair when bleaching or lightening in general.. Your best bet is to get a light brown deposit only color with a green undertone and put it on your whole head. Then get to a hairdresser who can fix it. Red is the hardest color to remove,yet ironicly it is the most difficult to keep in once you use it. This is why a good hair dresser who knows Coloring even can struggle with these situations. Another idea is to find a pretty red that is one shade darker then the orange and do your whole head! Read the box instructions and follow. You can’t just bleach the orange out, and I’m pretty sure what you where going for is blonde not a brown or a red.. that being said, a licensed hairdresser is your best bet. I do love wella toners, but they may not be able to do enough on the orange to make it disappear and blend 8n to make a beautiful blonde. Hairdressers dont mind when people do home colors, because those becomea new clients! Be careful with color and especially bleach as you can break your hair off! Yikes and good luck!

  2. Is Wella Color Charm Permanent toner really permanent? I overtoned my vibrant, almost platinum blonde highlights into now subtle dark blonde. I’m hoping that over time the toner will wash out or at least fade.

    1. It definitely fades over time. Try a clarifying shampoo, it should help remove some of the deposited pigment!

  3. I died my hair a blue and it is HORRIBLE. HOW can I fix it to more a silver color. I desperate..

    1. Start with a clarifying shampoo as listed in the article. From there I would do a color remover from Schwarzkopf 👉👉 https://amzn.to/3RLbCWU

  4. I bleached my hair a while ago and have been on a journey to getting it back to a color similar to my natural which is a very ashy light/medium brown. My looks warm brown in darker lighting but in natural light/sunlight it is very vivid orange. Would wella toner work for correcting this?

    1. If its extremely orange it will likely have to be lightened again. Once it changes to a more yellow hue you can use the Wella T14 👉 https://amzn.to/3zhyCoZ

  5. I bleached out my hair which was highlighted and its light but bright yellow and its awful.. whats the best toner? Im not a fan of the ashy gray silvef blondes I prefer gold light pale maybe beige blonde!! PLZ HELP ANYONE LOL

    1. To get a beige blonde, you have to mix gold and ash together. I would recommend equal parts.

      1. Ok thank you. Im thinking t11 and t18 would be good to pair together to get beige blonde… hopefully 🙏🏽 this highlighter yellow is SCARY!!

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